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      Business strategy


        Talent is the foundation of enterprise development and competition. Enterprise development must attach importance to talent introduction, talent use, and talent training. Establish a talent view of "people make the best use of their talents, make the best use of them, and develop together."

        take customer as priority

        The customer-centric business philosophy is a sign of the transformation of traditional production-oriented enterprises into business-model innovative enterprises.The era of making production plans based on the size of production capacity has long passed, and the success of virtual operations, brand management, and chain operations are all based on customer needs. Only by paying real attention to customer needs and customer preferences can we formulate a business strategy that meets market needs.


        Technology is the core driving force for companies to overload their peers and create excellence. Zhongtian Leather must earnestly increase investment in scientific and technological research and development, and guide enterprises to stay at the forefront of the industry with leading scientific and technological achievements.

        Taking the brand as a carrier

        Brand is another core competitiveness beyond "technology".

        In fashion products, automobile manufacturing, home appliance manufacturing, food manufacturing and other fields, brand strategies are exerting strong marketing integration capabilities, creating business myths other than "high-tech achievements."

        The advantages of brand management are beyond doubt. In the fields of synthetic leather, chemical industry and machinery manufacturing, it is still rare to introduce brand management strategies.

        It is precisely in this market form that Zhongtian Leather is determined to introduce brand management strategies with new thinking and extraordinary strength to create a strong brand in the high-tech intelligent manufacturing field.

        Guaranteed by quality

        Quality is the guarantee of realizing service value and the life of an enterprise.

        Powered by innovation

        Innovation is the core motivation for Zhongtian to surpass its peers and create excellence.

        In the information age, the speed of knowledge updating is getting faster and faster. People in Zhongtian must constantly seek newness, difference, and change, and constantly innovate in order to stay ahead of the market. Not only follow up the initiative and pace of the industry chain in time, but also on the basis of catering to the market and understanding the market, one step ahead to guide the trend.